PRESENTED BY

January 13 - 17, 2025
The Pricing Glow Up Starts In
January 13 - 17 

Dear Photographer...

Make 2025 The Year Your Portrait Business Gets The Glow Up It Deserves

AS SEEN IN


Actively working with clients RIGHT NOW (not 8+ years ago)!


Looking at what you are making and thinking it’s not worth it. 


Posting “Now Booking” on your socials and attracting bargain hunters.


Offering wall portraits or prints but no one is ordering them.


Wanting to offer clients wall portraits or prints and feel lost with how to price.


Delivering hundreds of digital images through online galleries (and secretly know there's got to be a better way).


Feeling stuck in the "mini-session" or "basic package" cycle.


Spending hours editing hundreds of similar photos because you think it shows you care.

Pssst….We can help !

“Can you remove the bra strap on #456?” 

  • Break free from endless client requests to "just fix one more thing" after you've already edited a THOUSAND photos.
  • Keep your love for photography alive while finally getting paid what you deserve (without working nights and weekends).
  • Create breathing room in your schedule to step in and help your friends and family…without sacrificing your income.                                          

Enroll in the free, 5-Day Pricing Glow Up Now.

Join the Private 
Facebook Group.

 Join Our Daily 1-Hour Live Trainings.

Get Fired Up to Elevate Your Pricing & Make MORE Money.Yay!

For 1 Hour Everyday. Just 5 Days.

Business Decisions Most Photographers Make That Keep Them Broke


The Blueprint for Increasing Your Income in 2025 ….Without Working More Hours


3 Strategies For Getting Bigger Orders


Proof That There Are People In Your Market Who Will Book You…No Matter Where You Live


The L.E.N.S. Formula For Growing A Portrait Photography Business that Earns More than a 9-5 Job 


  • Daily prizes and giveaways from the industry’s top professional lab, WHCC.
  • A step-by-step training workbook to use during the 5-Day Portrait Business Glow Up.
  • Access to the Portrait Business Glow Up private Facebook group.

The Photography Business Institute provides online coaching and mentorship to people pursuing photography business and was founded by Sarah Petty, New York Times Best Selling author. Sarah has run a successful portrait photography business for over 26 years and now she helps other photographers do the same. 

We believe you shouldn’t have to choose between family or business. That your family shouldn’t have to suffer as you purse your passion as a photography business owner. You can do both well. Our members learn how to balance their growing photography business while keeping family first.

When your business is thriving, your opportunity to make an impact in your community grows exponentially. That’s why giving back is central to our values. We empower our members to lift their communities through their talents as they grow their photography businesses. As a united effort, our members have funded important causes, including over $100,000 raised for Operation Underground Railroad, $50,000 for Operation Smile and $20,000 for Village Impact. Collectively our Peak Performance Coaching members have donated over $110,000 to animal specific charities in their communities in 2023 & 2024.

By fostering social responsibility and showing how small actions can collectively make a difference, we honor our commitment to bettering lives through photography. Our members carry this spirit of service wherever their journeys lead.

In most courses and programs, you’re thrown into the deep end to figure things out on your own. But we do things differently here. At the Photography Business Institute, you will be coached by our team of seasoned photography business owners in a safe, online space for open learning and growth. Our unique framework of learning, implementation and constructive coaching and feedback in a dedicated online community is why our members experience greater success. From the mindset to the skillset needed to run a profitable photography business, the ongoing mentorship and feedback you receive will keep your momentum building so you don’t have to get a job working for someone else.

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